Our Story
Custom-embroidered home essentials for intentional rest.
A decade in London left me smitten with heritage hotels and their old-world rituals of welcome. The monogrammed pillowcase waiting on the bed. The sense that someone had thought about your arrival before you did.
Charlotte St. began with that feeling, and with the belief that the objects we live with carry energy. Each custom monogram is an invitation to make slowing down ceremonial. To let rest become something we prepare for, rather than something we collapse into.
Named in honour of my grandmother, who built a big life in a small house on the corner of Charlotte Street and embroidered with love, for the people she loved.
This is a small world. You are very welcome in it.
Get to know us
Brooke is a writer and creative with a background in magazine publishing and a postgraduate in positive psychology. Her love of symbolism was born during her art history studies of the Renaissance, where beauty and meaning were never separate.
At Charlotte St, she translates this sensibility into chic, considered pieces. Each custom monogram, a reminder that you and your rest matter. Materials are chosen thoughtfully, from 100% GOTS-certified organic cotton to fair trade practices, blending heritage craft with modern mindfulness.