Our Story
Custom-embroidered home essentials, designed with intention.
Named in honour of my grandmother, Rose, who built a big life in a small house on the corner of Charlotte Street and embroidered with love, for the people she loved.
A decade in London left me smitten with heritage hotels. Monogrammed pillowcases were prepared for returning guests. Someone had thought about your arrival before you did. That small gesture of belonging stayed with me, the idea that to prepare a space for someone is a form of devotion. A practice we can extend to ourselves.
Charlotte St. grew from the belief that the everyday is sacred, that rest is ritual and that the spaces we inhabit shape how we feel within them.
This is a small world. You are very welcome in it.
Meet the Founder
Brooke is a writer and creative with a background in magazine publishing and a postgraduate degree in positive psychology. Her love of symbolism and the ways objects carry meaning was born during her art history studies of the Renaissance, where beauty and meaning were never separate.
At Charlotte St, she translates this sensibility into chic, considered pieces. Each monogrammed pillowcase is designed as a personal gesture: a reminder that you matter. Materials are chosen thoughtfully, from 100% GOTS-certified organic cotton to fair trade practices, blending heritage craft with modern mindfulness.